Sinners

_CLIENT 
Warner Brothers

_ROLE
Design
Motion 
Editing

_DATE

2025

_AWARDS

Clios Shortlist

At Bond, I helped drive the social campaign for one of 2025’s breakout hits, producing promo spots for our first of its kind Spotify ARG, crafting social edits and motion graphics, and editing/designing Bond’s case study, shown above.

The social pieces for Sinners were designed to land a strong impression in under 20 seconds. Each cut quickly establishes character or conflict before highlighting the film’s period and setting, it’s action-horror tone, and it’s striking cinematography. The resulting edits helped to build pre-release buzz prior to its explosive critical and commercial success. 

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For premium social promos such as the Spotify cut I utilized illustrations from the film to emphasize the mythic quality the film attributes to music. For UGC pieces I mirrored the influencers’ energy in quick, bouncy editing, to create hype around the Sinners popcorn bucket.