Art Direction
Graphic Design
Motion Design
Editing
Graphic Design
Motion Design
Editing
The Righteous Gemstones
Social Campaign + Clios Case Study
_CLIENT
Warner Brothers
Warner Brothers
_ROLE
Design
Motion
Editing
Design
Motion
Editing
_DATE
2025
2025
_AWARDS
Clios
Shortlist
Clios
Shortlist
For the social campaign for the final season of Danny McBride’s, The Righteous Gemstones, we brought the absurd satire of the show into the digital space with social pieces that highlighted the season’s most outrageous moments. I was able to incorporate 3D work into the graphic style that further extended the show’s satire of mega-church excess in a social forward way. I also had the opportunity to edit and animate the case study for the campaign shown above.
Gems-Tunes
In order to spotlight all of the beloved Gemstones tunes before the show’s finale, we created this parody compilation commercial. I designed the gloriously gaudy 3D type and graphics with some subtle visual nods to classic country style often referenced in the music.
Social Cuts
For social cuts we kept the show’s humor front and center, using playful, cohesive type that emphasized the jokes without ever stealing the spotlight.
For social cuts we kept the show’s humor front and center, using playful, cohesive type that emphasized the jokes without ever stealing the spotlight.
CD: Russ Lee
AD: Paige Triplett
Motion: Paige Triplett & Ty Baron
AV: Nolan Ford
Copy: Dave Rosenzweig
Accounts: Alexandra Kugler
& Nia Raasikh