Art Direction
Graphic Design
Motion Design
Editing
Graphic Design
Motion Design
Editing
F1: The Movie
Card Generator Activation + Clios Case Study
_CLIENT
Warner
Brothers
Warner
Brothers
_ROLE
Design
Motion
Editing
Design
Motion
Editing
_DATE
2025
2025
For WB’s fast paced summer blockbuster, F1: The Movie, Bond partnered with the studio to create a racing card generator that allowed fans to put themselves the suit of the film’s fictional racing team. The creative director and I collaborated on the art and motion direction for the paid and organic social promo spots. I then applied that look to Bond’s project case study seen above.
Paid Social
For the F1 social cuts, I built fast, rhythmic edits that mirror the cars’ mechanical precision and speed. The motion of the cars drives the cut and cues the type/graphics which pit‑stop into frame before being sucked out in a slipstream. The result is nonstop momentum and clear forward direction.
Motion Breakouts
Organic Social
For the organic cuts, I used propulsive, starting‑gun–style sound design to launch viewers into F1’s relentless momentum. First‑person footage and high‑energy race shots pair with snappy, dynamic typography to keep the spots informative and electrifying.
CD: Russ Lee
Creative Lead: Ty Baron
Motion: Ty Baron
AV: Ty Baron
Accounts: Alexandra Kugler & Nia Raasikh