For F1: The Movie, BOND partnered with Warner Bros. on a racing card generator that let fans put themselves in the film’s fictional racing team. I collaborated with the creative director on the art and motion direction for the paid and organic social spots, then applied the same look to BOND’s case study above.
Paid Social
For the F1 social cuts, I built fast, rhythmic edits that mirror the cars’ precision and speed. The cars’ movement drives the edit, while type and graphics enter and exit with the action to maintain momentum and direction.
Organic Social
Case Study
Agency: Bond CD:Russ Lee Creative Lead:Ty Baron Motion:Ty Baron & Ryan Figard AV: Ty Baron Accounts:Alexandra Kugler & Nia Raasikh