Art Direction
Graphic Design
Motion Design
Editing
Graphic Design
Motion Design
Editing
It’s Always Sunny in Philadelphia
Season 16 Social Campaign
_CLIENT
FX
FX
_ROLE
Design
Motion
Design
Motion
_DATE
2023
2023
_AWARDS
Clios
Shortlist
Clios
Shortlist
For season 16 of FX’s raunchiest sitcom, Watson was tasked with creating a social campaign that matched the show’s raunchy, frenetic energy. Building off of the 90s inspired graphics package we created a campaign full of playful nostalgia and clever nods to the gang’s wild antics.
Tune In
These weekly tune-in graphics featured playful parodies of iconic 90s album covers and featured subtle nods to each of the characters and plots of each week’s episode. The series was so well received by fans that some even went as far as producing their own physical copies of the CDs.
These weekly tune-in graphics featured playful parodies of iconic 90s album covers and featured subtle nods to each of the characters and plots of each week’s episode. The series was so well received by fans that some even went as far as producing their own physical copies of the CDs.
That’s A Lot of Sunny
To announce the new season we tapped into 90s nostalgia to craft a faithful recreation of a ‘Now That’s What I Call Music’ commercial. I created the graphics for the piece in true to style 3D text to mimic the primitive 3D technology of the time.
To announce the new season we tapped into 90s nostalgia to craft a faithful recreation of a ‘Now That’s What I Call Music’ commercial. I created the graphics for the piece in true to style 3D text to mimic the primitive 3D technology of the time.
Recipe Book
In promotion of the Always Sunny recipe book I created this in-world carousel to show off the recipe for Frank’s famous rum ham. The gritty bartop environment was comped together to make viewers feel like they were having a pint at Paddy’s.
In promotion of the Always Sunny recipe book I created this in-world carousel to show off the recipe for Frank’s famous rum ham. The gritty bartop environment was comped together to make viewers feel like they were having a pint at Paddy’s.
CD: Bran Moats
Motion & Design: Ty Baron
& Jarrett Lampley
Accounts: Kadeem Morris